
Sweetcheeks Academy & Beauty Salon in Telford was established in 2015 by the owner and founder Sophie Williams. This multi-award-winning beauty salon offers manicures, pedicures, nail and brow treatments, make-up waxing, eyelash and lash treatments as well as hairdressing and aesthetics. We also offer fully accredited Beauty Training Courses. Sophie has recently expanded her Salons into The Shrewsbury area of Harlescott Lane, Boasting a Sister Super Salon to add to the chain .
Founder Sophie Williams, Starting out alone Sophie has, through hard work and her expertise, expanded her business. Now with a beauty salon family of over 20 professional and friendly staff, Sweetcheeks offers every client a unique and pampered experience in a down-to-earth environment but with a posh sophistication. Using top quality products and our imagination we are proud to have won awards for our bespoke nails and originality. We are delighted that our clients not only come back regularly but tell their friends and family about us.


In 2019 Sweetcheeks launched a brand new Beauty Training Academy, working closely with ABT, we are bringing you the very best and fully accredited Acrylic and Gel training courses. Whether you are looking to add to your current portfolio of skills, change career or just learn something new we have some great beauty courses in Telford.
With over 15 years in the beauty industry, we are ready to share our knowledge with our new students and train the next generation of creative beauty technicians.
Take a look for yourself and see what we have to offer……

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